Franchise

Why Morganfield's as a leading brand of choice?

  • Diversified menu that offers product differentiation: Guests will find our menu interesting as we use ingredients that are not so commonly found in other American diners. Our R&D team is always churning out new and innovative products to stay ahead of the competition. We also localize some of our menu items to better suite the local palate.
  • Strong SOP and manuals are provided and enforced at the outlet to ensure consistency of taste and quality of products. It is also our utmost priority to ensure standard level of service is practiced at all times and all guests should leave our stores happy.
  • Our international support team has vast and strong experience and is able to support franchisees in all related franchise manners from site selection to construction stages, operations procedures to brand guidelines. We like to think 3 steps ahead to ensure there is a solution before a problem even happens.
  • Continuous training and support will be provided. Store checking and evaluation will also be done regularly to ensure quality of store is maintained at all times.

Our Sticky Requirements
(Local Market – Single Unit Store)
For consideration and documentation

Brand carriers - Single Unit
  • A proven track record of current business affiliated to
  • RM 2 million accessible liquid cash or easily converted assets
  • Company supporting document (business forms)

Filled Documentation
  • Completion of online application form (Recommend)
  • Completion of SWOT analysis of desired location
  • Directors' resumes


Our Sticky Requirements
(International Market – Multi Unit Store)
For consideration and documentation

Brand carriers
  • A proven track record of current business affiliated to
  • CAGR presentation of current business and bank statements
  • $2 million accessible liquid cash or easily converted assets
  • Company supporting document (business forms)
  • Owners representative with food and beverage management background
  • Ability to open 3 - 4 outlets in 4 years

Filled Documentation
  • Completion of online application form (Recommend)
  • Completion of SWOT analysis of desired location
  • Directors' resumes
  • A proposed business plan for your country

Submit request for Franchise Application Form


Single Unit
Multi Unit

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